Booths Knutsford Launches New Chocolate Counter #Blog

Briony Wilson
14th October 2020

Booths Knutsford unveils new Montezuma’s chocolate counter

Northern retailer Booths has embarked on a new partnership with Montezuma’s, a bespoke chocolate brand specialising in hand finished, luxury British chocolate.

Co-founders and husband and wife, Helen and Simon Pattison, launched Montezuma’s in 2000 with a dream to refresh and innovate the British chocolate market.

The joint venture will see the introduction of a new chocolate counter within Booths Knutsford store, where customers will be able to choose from a delicious selection of hand finished truffles, giant chocolate buttons and several varieties of Montezuma’s signature Choc O Block, all of which can be gift wrapped on request.

Booths Brand and Innovations Manager, Matt Bruno, said “We are delighted to be introducing a counter of this kind within our Booths Knutsford store, and we’re really excited to be working with Montezuma’s.

Our new chocolate and truffle counter will be perfect for our customers who want to indulge in a mid-week treat or seek out that special gift!.”

Customers will be able to choose from the following menu:

Truffles: £6 per 100g

American Idol — Milk Chocolate with a soft salted caramel centre

Milk Maid — Peruvian Milk Chocolate with milk chocolate ganache centre

Eclipse — Dominican Dark Chocolate with Dark Chocolate ganache centre

Secret Squirrel — Milk chocolate, hazelnut praline and chopped hazelnuts

Strawberry Champers — White chocolate with strawberries & champagne

Sunrise — Dark chocolate with an orange centre

Moondance — Dark chocolate with an almond praline

Sweet Summertime — White chocolate & raspberry

Tiger Tiger — Dark chocolate with Madagascan vanilla centre

Giant Buttons: £2.70 per 100g

Milk or Dark available

Choc O Block: £3.50 per 100g

Milk Choc Honeycomb

Pistachio & Cherry

Marzipan & Cherry

Coffee

Dark Chocolate & Brazil Nut

Truffle Gift Boxes

£15 for 16 Truffles

£22 for 25 Truffles

The new chocolate counter, which will house a tempting array of loose chocolate treats, will launch in Booths Knutsford store on 13th October and will be open 7am-7pm Monday to Saturday, and 10am-4pm on Sundays.