Description

Our aim is simple… to encourage people to discover the diverse and delicious food made in Britain and to actively seek it out on menus and in shopping aisles. In doing so we hope to secure a robust market for British food that makes it viable for farmers and producers to continue to invest in farming and domestic food production because they will feel confident in consumer demand for their product. This is our passion.

British food is produced to the highest environmental and animal welfare standards in the world. With four distinct seasons, a wonderfully varied topography and a vibrant farming community, we have a diverse and delicious range of food. There is much to discover and enjoy!

Britain’s national food celebration takes place every autumn. Hundreds of shops, pubs and restaurants take part; schools, hospitals, care homes and universities all run special menus; and communities across the country organise fun foodie activities.